Standard vs Premium Hoodies: What’s Changing and Why

At Crafted Memories, we’re always striving to improve our products to give you the best value and quality. As part of this commitment, we’re excited to announce some upcoming changes to our hoodie collection. These changes will bring an improved product line, a streamlined colour selection, and the introduction of a Premium Hoodie option alongside our Standard Hoodie. Here’s what you can expect:

Streamlined Colour Selection

Currently, our hoodies are available in ten different colours. To enhance quality and ensure we’re focusing on the most popular choices, we’re narrowing our colour options down to five. One exciting addition to this selection is white, which will now be offered as the fifth colour. This decision allows us to maintain a curated, high-demand palette while introducing a timeless classic.

Standard vs Premium Hoodies: What’s the Difference?

Both the Standard and Premium hoodies in our new lineup will be significant upgrades from our current designs. While both will feature a new material blend of 65% cotton and 35% polyester, there are key differences between the two that you should know:

• Standard Hoodies:

  • Fabric GSM: 280gsm (grams per square metre)

  • Blend: 65% cotton, 35% polyester

  • Lightweight and breathable, these hoodies offer excellent everyday wearability and comfort.

• Premium Hoodies:

  • Fabric GSM: 310gsm

  • Blend: 65% cotton, 35% polyester

  • A thicker and heavier than the Standard Hoodie, providing added warmth and durability with a premium feel.

What is GSM and Why Does It Matter?

GSM stands for grams per square metre and measures the fabric’s weight and thickness. It’s a key indicator of the material’s quality and how it feels to wear. A higher GSM means a thicker, heavier fabric, which translates to:

• Enhanced Warmth: Thicker fabrics are better at retaining heat, making them perfect for colder weather.

• Improved Durability: Higher GSM fabrics tend to last longer, standing up better to regular washing and wear.

• Luxurious Feel: A denser fabric feels more substantial, offering a premium experience that’s hard to beat.

Industry Standards for Hoodie GSM

In the garment industry, the GSM for hoodies typically ranges between 200gsm and 350gsm. Lightweight hoodies often fall closer to 200gsm, while heavier, higher-quality options approach 350gsm. With our Standard Hoodie at 280gsm and our Premium Hoodie at 310gsm, we’re confident we’ve struck the perfect balance between comfort, durability, and versatility.

Why Are We Making These Changes?

We’ve listened to your feedback and are dedicated to delivering a hoodie collection that offers something for everyone. Whether you’re looking for a reliable, everyday hoodie or a luxurious, premium option, our updated lineup will cater to your needs. By refining our materials and streamlining our colour options, we’re focused on providing better quality and value in every product.

In addition to these updates, we’re thrilled to announce that we’ll be adding some exciting new designs over the next few days to release alongside the new hoodies. While the new collection takes centre stage, old hoodie stocks and colours will still be available on our site while supplies last.

We can’t wait for you to experience the new and improve